OSEPH is a British contemporary designer brand with a strong core of luxury essentials. JOSEPH was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now-iconic design houses and emerging brands alike. He created concept stores; places to discover new designers and new ideas, and he inspired customers to appreciate the contemporary. The JOSEPH own label was created in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.